Hundreds of non-profit representatives attended ACT for Alexandria’s sixth annual fall Nonprofit Excellence Forum, which focused on using the popular communication technology tools for marketing and fundraising. Jean Case, the CEO of the Case Foundation, keynoted.
Nonprofits should explore and try the various social networking options including Twitter and Facebook to help build their client and donor bases, Case said, but warned nonprofits to set realistic expectations because there may not be a direct correlation — initially — to an increase in clients or donations.
It gave us non-profits insight into the newest, most progressive ways to get our message out into a larger world, said Bonnie Baxley, executive director of Community Lodgings.
The workshop comes near the launch of ACTion Alexandria, a new website community to enhance philanthropy in the city.