Realtors get clever marketing misery

Realtors get clever marketing misery

It was bound to happen.
With 5,000 homes estimated to be foreclosed on this year in Alexandria and Fairfax County, and ranking Alexandria as the nation’s second most inflated real estate market, a clever local Realtor has come up with a
“chartered foreclosure bus tour” which  will take off on “an exciting adventure” to view real estate deals. “Take your pick! Free foreclosure bus tour!” blared the announcement from the tour guide and Realtor, Cristin Patti of Long & Foster, who’s orchestrating the event.
At “no charge” to participants, the chartered bus will take off from Long & Foster’s 500 Montgomery Street in Old Town on April 19 at 9 am and return to the same location by early that afternoon.  

Patti said she feels confident that she’ll be able to bring up to 50 attendees to preview 15-20 foreclosed local properties. “This is a great opportunity for first time home buyers or seasoned real estate owners to take advantage of the opportunities in this buyers market,” Patti said. 

Educational material prepared by real estate professionals will be available on the bus, and everyone on the bus will leave with packages of information on the previewed homes, additional real estate opportunities and home services such as remodeling and refurbishing, Patti promised. “Some of the best opportunities in real estate can be found in Northern Virginia,” she said. “These deals are a goldmine for first time home buyers or potential investors.” 

Patti has designed a Web site, to view the properties. “We will show buyers to the front door of amazing properties,” Patti said. “It will be their opportunity to take their pick!”