Goodwin House launches new Alzheimer’s awareness program

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Goodwin House launches new Alzheimer’s awareness program
Courtesy photo Rob Liebreich, president and CEO of Goodwin House Incorporated and creator of the StrongerMemory program, speaks at the StrongerMemory PSA launch on Sept. 17.
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By Cody Mello-Klein | [email protected]

Goodwin House, a senior living and health care organization, celebrated World Alzheimer’s Month and launched a public service announcement program during an event held for press on Sept. 17.

U.S. Sen. Mark Warner (D-Virginia), Councilor Amy Jackson and Goodwin House staff spoke during the event to recognize the need to raise awareness about Alzheimer’s and how to fight signs of cognitive decline.

The event was held to recognize Northern Virginia’s broader efforts to become more dementia-friendly and to educate people about StrongerMemory, a brain health curriculum that is at the center of the PSA campaign. Goodwin House Incorporated President and CEO Rob Liebreich created StrongerMemory in 2011 to help his mother, Wendy, in her fight against cognitive decline, according to a news release.

The program, which is available for free, involves practicing simple daily tasks to help seniors engage their working memory. George Mason University’s Cathy Tompkins is currently conducting a study based on the patients who are using the StrongerMemory program, according to a news release.

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